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One of the most sought-after consultants, speakers and thought leaders on new
marketing, Joseph Jaffe is President and Founder of jaffe, L.L.C.
(www.getthejuice.com) -
a "New Marketing" consulting practice.
jaffe, L.L.C. works with both the buy and sell sides, offering a suite of strategic and
creative services, agency relations consulting and training, and custom publishing and
speaking opportunities.
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His clients include the likes of MSN, Google, Reuters, CNET Networks, ESPN and the AAAA's.
He has spoken to audiences in North America, London, the Netherlands, Turkey and South Africa and
to companies including Yahoo!, JWT, Modem Media, Conde Nast and iVillage.
Prior to consulting, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he
worked on clients including Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Joseph brings with him a diverse mix of both client and agency experience, on both the traditional
and Interactive sides of the business.
In 2005, Joseph completed a landmark AAAA's White Paper on the birth and growth of the Media
Services Agency/Independent.
To date he has authored over 300 thought leadership articles. His popular weekly column
"Jaffe Juice" was recently re:launched as a new marketing blog. You can join the conversation
at http://www.jaffejuice.com
His first book, "Life after the 30-second spot: Energize your brand with a bold mix of
alternatives to traditional advertising" (Wiley/Adweek) will be released May 27th, 2005.
Find out more at www.lifeafter30.com
Jaffe is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. He
has also lectured part-time at NYU's Stern School of Business, Cornell's Johnson School of
Business and Syracuse University.
Hailing from South Africa, Joseph lives with his wife and two children in Westport,
Connecticut.
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